The Highest Form of Persuasion Revealed

Influence is a key element in mastering the techniques of Magnetic Persuasion. Influence is the highest form of persuasion. With influence, people are spurred on to action because of your character, not your maneuvers. Persuasion is what you do or say, but influence is who you are.
How does one gain this type of influence? How do you gain a strong enough influence over people that they will act simply because an idea came from you? How about having a strong enough influence over people that they are still compelled to move forward even when you’re not around?
Presence is the ability to empower and influence others into believing in you, trusting in you, and jumping on the bandwagon. You give them the energy they need to bring to pass the results you want. You help them see themselves in the future carrying out your vision. They become excited and energized by your passion and enthusiasm. They are magnetized and motivated by your charisma. They are lifted and inspired by your optimism and expectations. In essence, you’re a source of empowerment, encouragement, inspiration, and permanency to them.
For some, charisma is a mysterious attribute. It’s challenging to describe someone who exudes charisma because there’s really no way to quantify the effect this kind of person seems to have on others. It seems that you either have charisma or you don’t. Charisma is not leadership, assertiveness, or enthusiasm and it’s not exactly personality either. It’s its own unique characteristic. Charisma empowers others to like you, even if they don’t know much about you and even when there hasn’t been enough time to develop trust in you. If you have charisma, not only do people want to be around you, but, whether they realize it or not, they also want to be influenced by you. Charisma gives you power, allegiance, and devotion with your audience, without leaving them feeling powerless and it creates instant support. So, are you born with charisma or is it learned? The answer to both questions is yes! Some attributes are inherent; others can be acquired.
The word “charisma” comes from the Greek goddess Charis. Charis’ character was one of total beauty and charity. Today, the word has to do with an individual’s magnetism, intensity, vivaciousness, and so on. Gerry Spence’s said it best: Charisma is energy from the heart zone. If the speaker has no feeling, there is nothing to transfer. Charisma occurs when the speaker’s feelings are transferred in the purest form to another. Charisma is not a diluted feeling. It is not disguised. It is a raw feeling. Charisma is the passing of our pure energy, our pure passion to the other.
People who are charismatic often hold us in awe. Their energy prods us, motivates us, and inspires us. They fulfill our need to have heroes. We feel better for having met them, seen them, listened to them, and interacted with them. Why and how do they have this effect on us?
So, how would one go about developing charisma? Here are eight ways:
1. Develop self-confidence in yourself and your message. Don’t appear nervous or out of balance. Be confident that you possess self-worth and know your message.
2. Have a lighter side. Find your sense of humor and happiness. Have fun and don’t take life too seriously. Learn to laugh at yourself.
3. Have great presence and energy. Project a presence of the Five C’s of Trust: character, competence, confidence, credibility, and congruence.
4. Have a definite opinion about your subject. Be knowledgeable and make sure that knowledge is based on a solid foundation. Develop a sense of the audience’s emotion and conviction for your subject.
5. Look good. Make sure your clothing, hair, shoes, and jewelry match your message’s tone. Dress the part.
6. Be able to inspire and uplift. Be sensitive to people and their needs. Develop rapport with your audience. Connect with them and become a great listener.
7. Be organized and easy to follow. Make your points connected and your structure clear.
8. Be dramatic, unique, and enticing. Be interesting to be around. Make sure the things you talk about are exciting. Tell spellbinding stories.
Conclusion
Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. It is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade.

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By Kurt Mortensen
Go to http://www.prewealth.com/iq and take the free Persuasion IQ analysis to determine where you rank and what area of the sales cycle you need to improve in order to close every sale! Take your test now at http://www.prewealth.com/iq
Kurt Mortensen teaches over a hundred techniques to give you the ability to effectively work with every customer that walks in your door. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others. Kurt Mortensen’s trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available! Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. Go to http://www.prewealth.com/iq and take the free Persuasion IQ analysis.

Affiliate Marketing

If you have even a passing interest in the topic of Affiliate, then you should take a look at the following information. This enlightening article presents some of the latest news on the subject of Affiliate.
Affiliate Marketing: Why is it One of the Most Cost-Effective Ways to Advertise your Business
When you think about Affiliate, what do you think of first? Which aspects of Affiliate are important, which are essential, and which ones can you take or leave? You be the judge.
Ever heard of affiliate programs? These are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions. The advertiser pays the affiliate to place a link on their website, and the affiliate sends traffic to the advertiser in return. Simply put, it's about paying commissions to people who help you make sales. It's that easy. NOT.
Affiliate marketing has its ups and downs. It could be draining if you are not armed with updated information and the technical how-tos. But this article's sole objective is to reach out to you and not to badmouth affiliate marketing.
Here are the following reasons on why web marketers go gaga over affiliate marketing as a form of Internet advertisement.
1. Low cost
Many are scared to go on a home based business because of the capital required. In affiliate marketing, you don't have to spend much to start raking in moolah.
2. Inventories not included
Product management fuss could be very stressing. An inventory is not asked to be maintained. The merchant does the maintenance required.
It's really a good idea to probe a little deeper into the subject of Affiliate. What you learn may give you the confidence you need to venture into new areas.
3. Unlimited income through leverage
See how much you can learn about Affiliate when you take a little time to read a well-researched article? Don't miss out on the rest of this great information.
When you have a paid job, your monthly income mainly relies on whether you go to work or not. With affiliate marketing, your affiliates could all just lead traffic to your site without having to lift a finger after providing them your ad copy and links. Though not every web marketer earns limitless, it still is a fact that all the necessary matters for the advertiser or Internet marketer are all there to be successful.
4. Go worldwide
With affiliate marketing, you are dealing with a global market place. All you have to do is choose a niche product and prepare all the necessary tools for your affiliates to lead traffic from just about anywhere to your website.
5. Low risk
The very main reason for Internet marketer's enthusiasm with affiliate marketing is its having a low risk factor. Especially for those with low budget set aside for advertising, affiliate marketing is just the way to do it.
6. No closing time
With affiliate marketing, your business works every single second of the day while targeting a worldwide market! What could be better than that?
But all of these will be put to waste if you don't have the right niche product and all the other important tools to make it big in affiliate marketing, i.e., well-SEO-ed website. So better work on this first before ever considering those benefits.
Brought to you by: Internet Income Resources http://www.incomeintheusa.info/cms/index.php
The day will come when you can use something you read about here to have a beneficial impact. Then you'll be glad you took the time to learn more about Affiliate.

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by: Arthur Caby

I have been marketing on the internet for over 5 years with most of that time involved with Affiliate Marketing. Http://www.incomeintheusa.info/cms/

What To Do When Nothing’s New: Five Strategies for Success

Look at that throng of people crowding the trade show floor. People come from all over the country to walk these aisles, eager eyes flitting from booth to booth, scanning the exhibits for…what, exactly?
Research shows that the vast majority – 76% -- come to trade shows to discover what’s new and exciting. Maybe it’s a new product, or an innovative bit of technology, or a snazzy new application, or even an entire company that they were never aware of before. In an ideal world, every company would be constantly innovating, creating cutting edge products at phenomenal savings guaranteed to meet the customer’s needs.
But as you and I know, business doesn’t work that way. There are years when companies struggle to survive. Other years, it takes every ounce of effort just to maintain market position. And still other times, things might be fine, but the newest innovation is six, twelve, even eighteen months on the horizon.
Is it even worth exhibiting during these times? Do the results of participating in a trade show while your company’s in a lull phase justify the costs?
Absolutely! In fact, it is precisely at these times when not participating could hurt your bottom line. Businesses rise and fall based on the strength of personal relationships. There is no better place to form new relationships and maintain and reinforce existing relationships than at a trade show.
To do this, you need to create a positive impression with your exhibit. Demonstrate something new and exciting. Give the people what they want. How can you do that, you ask, when you don’t have any new and exciting products?
Here are five focus strategies the pros use when they’re in a similar situation:
1. Focus on Features: Purveyors of high-tech or complicated products often don’t realize how little consumers know about the items they purchase. For example, take the average word processing program. It has countless features – yet how many does the everyday user know about, much less use? Realize that your buyers may not even know what they don’t know. Here’s an opportunity to offer seminars, tutorials, or other interactive options centered on the more obscure features. This way, you’re demonstrating that you value your customers and want them to make the most of your products/services. You could win their loyalty for life.
2. Focus on the Future: If the next big innovation is in sight, but you’re not ready to spill the beans just yet, you’ve got an ideal opportunity to create a buzz. Some of the most effective excitement generating campaigns say little, if anything, about the new product, yet still create an impression that something noteworthy is about to happen. Signage, graphics, and literature all declaring “It’s Coming!” let the public know that you’re excited about the new product – and that they should be too.
3. Focus on Finesse: Is there a way to make your product new and improved? You’ll sometimes see this technique that I’ve called the Proctor & Gamble strategy. Every so often, you’ll see a new and improved version of a product introduced – laundry soap, shampoo, deodorant, and so on – yet you’d have to be a chemical engineer to notice any discernable difference between the old product and the new one. Still, consumers flock to the new, even if it’s only slightly different than the product they were previously satisfied with. If you can’t change your product, what about the packaging? Glidden changed their paint can while still keeping their actual product, the paint, the same as it ever was, and saw sales rise as a result.
4. Focus on People: Great products wouldn’t exist without great people. Consider putting a human face on your operation by centering your latest exhibit around the people who make, test, or use your product. Post Cereal, Reynold’s Wrap, and NAPA auto parts have all used this strategy successfully during periods when their product line was fairly static – and then carried the idea forward, altering it as needed to introduce new products!
5. Focus on Service: Many times, we’re asking buyers to make a huge investment to buy our products. If something goes wrong, the buyer worries that they will be left holding the bag on a very expensive mistake. Reassure consumers that they’ll never be alone if there is a problem. By promoting service plans, support networks, and other types of assistance, you’re demonstrating that you’ll be there for your customer – through thick or thin!

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Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and tradeshow training. For a free copy of “10 Common Mistakes Exhibitors Make”, e-mail: article4@thetradeshowcoach.com; website: http://www.tradeshow-training.com.

What’s On Your Business Card?

It May Be Small, But It’s So Powerful...Your Business Card!
If you’re like most professionals, you have a business card. But, what does your business card *do* for you?
“Do”?
Yes, that’s right; what does your business card *do* for you? Does it help to actively create more business for you or does it sit—like most business cards—in a big stack of other business cards that nobody ever looks at?
If you want to maximize your marketing strategy into all areas of your business collateral, it’s time to make your business card work for you. The time when your business card was just a simple way to give your name and number has long since passed. Far from having to be just a way to communicate your name and contact number, a business card provides an excellent opportunity for you to make yourself memorable.
The key to any successful marketing campaign is being memorable. Advertisers spend millions of dollars figuring out exactly what needs to be done to create advertisements that stick in the heads and hearts of their consumers. When it comes to creating a unique and distinctive business card, you have the exact same goal. In today’s highly competitive marketplace, you need to stand out from the rest to define yourself as the best.
Here are just a few ways you can make your business card step up and be more than just a cardboard rectangle:
* Turn it into a mini-billboard advertising your services.
* Highlight your USPs on the back of your card.
* Offer a special, discount, special promotion.
* Create a unique shape or design that relates to your field so your card becomes a topic of conversation by those who have it. But, be careful not to make the shape or size so “unique” that it won’t fit in the typical places people store their business cards. If you go too big or too unusual, you might find that your card is thrown out.
* Hand your business card to everyone you meet; store clerks, gas station attendants, waiter and waitresses, secretaries…everybody!
* Place your business card in every piece of mail to your patients and local vendors.
* Spend a little more and turn your business card into a magnet. In this way, it can be carried in your wallet, but also stuck on that refrigerator for years of free advertising.
* Whether you’re starting a new office or are looking to revamp your image, a new logo will help you portray the true identity of your business through a professionally-designed logo.
* Make your card serve double-duty—use it as an appointment card, too.
* Be sure to include all the ‘usual suspects’ on your card, including name, profession, and phone and fax numbers. Additionally, be sure to include your e-mail and web address for that extra added impact.
As you can quickly see, your business card doesn’t have to sit idly inside somebody’s wallet never to be looked at again. It can work for you in powerful ways—promoting you, your business, and your services. Spend a few minutes designing your next business card and it can have big payoffs as your smallest, but most effective advertising billboard!

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by: Dr. Christopher Cordima

Dr. Christopher Cordima is the author of three amazing new e-books for health care & service providers. Get More Clients with Newspaper Advertising, Postcard Marketing and Personal Injury Marketing. Visit http://www.pimarketingsecretsrevealed.com and Get a FREE Weekly Marketing Newsletter at http://www.marketingchiropracticweekly.com to increase your biz!

Sales : Using the Law of Expectancy

Studies in persuasion technology show that what you expect tends to be realized. I call this the Law of Expectation, which is also one of the tenants of sales.
As a sales professional, your expectations influence reality. I recently came across a movie called, "What the Bleep Do We Know?" It explains how our thoughts and intentions shape our reality. If you haven’t seen the movie, I urge you to do so. (You can go to http://www.whatthebleep.com/ to learn more.)
The movie explains that human behavior is directly related to how others expect us to perform. As an example, there was once a study in which first grade students were told that blue-eyed kids are smarter than brown-eyed kids. The blue-eyed children subsequently scored better on tests than their brown-eyed peers.
After several months they decided to bring the children together and tell them that what they'd told them before was wrong. This time, they said that all children are born with blue eyes and the more we learn the more our eyes turn brown, so brown-eyed children are smarter. Just as predicted, the blue-eyed children started to have trouble with their studies and the brown-eyed children improved.
So what might happen if you truly believe you're a great salesperson? What if you were to see, hear and experience every prospect as a great candidate? How do you do this? One way is to make a great first impression; it’s the moment where the Law of Expectation has the greatest impact on your performance. You communicate your expectations by your word choices, voice inflection and body language. When you expect your prospects to buy, all your actions will lead them in the right direction.
Before each sales meeting, try asking yourself, "How do I expect this sales process to go?" If your other-than-conscious mind feeds back a negative response, mentally rehearse the end result you want in full color with sound and feeling. You may want to imagine the prospect signing an order form or handing you a check. Now picture yourself smiling and shaking hands with your new customer. Know that you’ve just done a great service. When you spend time rehearsing success, you’ll be comfortable with it when it happens.

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by: Patrick Porter

Dr. Patrick Porter is an entrepreneur, award-winning author, and motivational speaker. His electrifying keynote speeches and seminars deliver the real life, nuts ‘n bolts concepts he used to take his business venture to astounding heights. http://www.patrickkporter.com.

Increase Profits by Bundling Your Cleaning Services

Anytime you place an order in a fast-food restaurant you're asked if you would like the "meal special" or "value deal". Instead of just ordering a sandwich you are now given the choice of a complete meal at a value price. Indeed, fast-food chains have perfected the idea of product bundling into an effective marketing strategy. What is bundling? It's a selling strategy that offers your customers a discount for buying two or more products or services. Packaging your cleaning services and products together can be a powerful marketing technique that allows you to sell more, and at the same time gives your customers added value.
For some businesses bundling seems pretty simple: a restaurant offering fries and a drink with a sandwich; a car wash offering a deluxe car wash with wax treatment; or a hardware store bundling paint rollers and a paint tray.
As a cleaning service you have an excellent opportunity to increase your profits by adding the sale of products or added services to the routine maintenance that you already provide to your customers. While you may not be able to address all of their supply needs, offering trash can liners, toilet paper, paper towels, soap, air fresheners, and ice melt will give your customers added convenience. They can easily order their supplies from you or you can offer to manage the supplies and restock when supplies are low.
When bidding on a new cleaning account, look at the supplies they're currently using, and then stop by your local janitorial supply house and get prices for the same or similar products. When preparing your bid, take a 10 - 15% markup on the prices you'll be paying for the products and include this on your bid. Explain to the prospect that you'll bill them for supplies used during the month on their monthly service invoice. By meeting their supply needs, your customer has one less thing to worry about and you have one more way to make a profit.
Another way to increase your profit margin is to bundle together similar services. When offering carpet cleaning, also suggest carpet spotting. Does your customer have a break room? Offer a package that includes cleaning the refrigerator, microwave or other appliances. You can even offer these services on a regular maintenance schedule, such as once or twice a month.
The change of seasons also provides an opportunity to offer added services. For your residential customers offer a "Spring-Cleaning Package". You might want to include window cleaning, blind cleaning and carpet cleaning. You do not have to give huge discounts when bundling services. Your clients gain value by being able to get all of their maintenance services handled by one company.
How do you decide what services to bundle together? Write down the types of clients you have and the services you are already providing. Do you clean banks, medical facilities, retail space, or residential homes? Make a list of the extra services you can easily provide that will benefit their business. Then offer those bundled services to your clients!
You can market your bundled services to existing customers by including a flyer in their monthly invoice. Take a few minutes to call your clients to check in and see if they have any concerns or if they are happy with the service you are providing. That call will provide an opportunity -- not only for feedback, but for you to let your client know about the products and services you can provide to them that will save them time and money.
Bundling services and products is one way to add another income stream to your cleaning business. It helps you to up-sell to your customers without having to spend much time or money on marketing. By selling bundled products and services you will see an increase in your profits and your customers will benefit from "one-stop shopping".

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By Steve Hanson

Copyright 2006 The Janitorial Store
Steve Hanson is co-founding member of TheJanitorialStore.com, an online community for owners and managers of cleaning companies who want to build a more profitable and successful cleaning business. Sign up for Trash Talk: Tip of the Week at http://www.TheJanitorialStore.com and receive a Free Gift. Read cleaning success stories from owners of cleaning companies at http://www.cleaning-success.com/