Friday, October 13, 2006

What Is Successful Sales Leadership Really About?

Leadership has been defined as “the ability to inspire willing action”. Emphasis is placed on the willing. But to understand leadership, we need to delve a little deeper than that.
One thing which experience has proven over and over again down through the ages is that when any group of people are thrown together for any length of time or for any project, a leader will emerge from the group - one to whom they will listen and give their confidence and support.
Their position on the organisation chart or their title alone cannot make a person a genuine leader. They must have certain traits and skills, or they will surely fail. In business, it has been shown again and again that these skills can be learned and the traits can be developed in any individual who is willing to exert an effort based on strong desire and a true hunger for success.
Generally, a leader or teacher does not actually “develop” another person. They encourage and inspire that person to develop themselves from within. Thus, leadership is, in a large sense, self-initiated.
Once we understand and identify the methods and characteristics of admired leaders, we can take steps to develop these skills and traits ourselves. We can analyse ourselves -- honestly, ruthlessly, objectively – and identify which skills we need to acquire or improve (and those which we need to play down).
No One Is Perfect!
The perfect leader has yet to be born. We all have room for self-improvement. If we can agree upon what it takes to be a good leader - what are the traits of leadership, what are the skills - we will at least have made a good start. We should analyse every genuine leader we know and try to learn which qualities influenced us to consider them a good leader. We can probably agree upon at least five - you may have a leader in mind as we consider these.
Qualities of Sales Leadership:
Enthusiasm:

We will all agree that enthusiasm for what one is doing is one of the first traits. No man or woman can install much enthusiasm in anyone else for something about which they themselves are not enthusiastic. Genuine enthusiasm does not mean a glib, backslapping, plastic smile type attitude. More often, the genuine leader’s enthusiasm is likely to be of a more quiet nature - but it is there! It is shown by the manner in which they go about their work. Their manner of handling their job seems to say to everyone. “This is important! It must be done right. It must be fairly and squarely done! And -“You Can Do It!”
Unless a person feels right down in their bones that the work they are doing is worthwhile, they can never consistently (day in and day out) act as though they do. So, if they have any feelings or doubt about the importance of their work and cannot get enthusiastic about it, the trouble is in the person himself or herself. Whether they realise it or not, those around them sense their feelings, their attitude is showing!
Courage:
Leadership takes “guts”. The true leader has the ability to “take it” when the going gets rough. Often the leader has to “take it” for the whole organisation to keep its morale high. The leader has to face up to a new problem all the time. Indeed, many successful leaders invite difficulties just for the sheer joy of coping with them. The genuine leader approaches each day with a sort of “joy of battle”.
Courage in leadership sometimes takes unexpected forms; it may mean standing up to a principle. (Has anyone ever known a real leader who was a “yes person”?) It means having the character to stand up for what you believe in without comprising or cutting corners.
It may mean taking a bold approach to a new idea - sticking your neck out in support of something, which you think is worth trying. It means loyalty to your conviction.
Self Confidence:
An important requirement for the leader of today is self confidence. However, in making decisions about people, their motivations and the way they act or react, the leader can never feel completely sure they are right. The best they can do is to make a sort of “educated guess” based on the facts they can assemble and then depend upon their past experience and knowledge to interpret them.
However, a leader can be self-confident. A great help is to know and work within their personal assets and limitations. They know what they can personally do and what they are unable to do. They are willing to listen to other opinions, assess them and be big enough to adopt the meritorious ones even if they do not square with their original thinking. They can take small reverses in stride.
A self-confident leader is never satisfied with their present accomplishments, does not spend their time in useless longing for things they cannot have. Rather, they set about realising their immediate and realistic goals.
Integrity:
A leader keeps promises. They keep their promises to their associates as meticulously as those made to their superiors. They keep promises made to themselves, which are the hardest to keep and failure in this is the easiest to rationalise. They can keep all these promises because they never commit themselves rashly; but always within the limits of reality and their present capabilities in terms of personal ability. Part of this matter of integrity is certainly, unquestioned loyalty to their organisation - to its reputation as well as their own. Also they must have loyalty to their products and to their associates and loyalty to their industry. Loyalty to one’s associates is extremely important in any leader. They should never allow themselves or others in their group to ridicule, or down grade other leaders or people in the industry, as it is a sign of jealousy and this is one trait that cannot exist in a true leader. Part of this loyalty is a sense of stewardship - a feeling of responsibility for the welfare, progress and security of the industry as a whole, and that includes everybody who ethically runs a business, everyone in their organisation, their customers and their family.
Interest:
Even the Oxford Dictionary has difficulty in describing the meaning of the word “friendliness”. Of “friendliness” it says, “it signifies befitting or worthy of a friend”.
A leader has a genuine and sympathetic interest in and a respect for, people as individuals. A very high percentage of any leader’s day is spent working directly with individuals.
Be careful - do not go overboard. Here there could be a danger signal. Friendliness can, of course, be overdone. Although interested and sympathetic, the true leader stays firm - never getting so involved in the personal lives of people that he forgets the implications of their role as a leader. They never play favourites - and should never play one personality against another. They know where to draw the line.
Humour:
Whilst not advocating that the leader be the ‘life and soul of the party’, it is essential that they have a keen sense of humour. There will be times when an appropriate joke or light hearted remark, will do more to relax and motivate than all the arranging in the world.
These then are the six basic characteristics, which help a person to be a successful leader. Think of others. Upon reflection, you will probably agree that your ideas are closely allied to or even a part of the six detailed here. They are not by any means a guaranteed panacea that will assure success as a leader. Though all leaders possess them to a varying degree, all of us have known people who have had them all, but were still unsuccessful as leaders. Characteristics or traits by themselves do not make leaders, certain Core Skills are equally necessary.
________________________
By Jonathan Farrington
Copyright © 2006 Jonathan Farrington. All rights reserved
Jonathan Farrington is the Managing Partner of The jfa Group To find out more about the author, read his latest articles or to subscribe to his newsletter for dedicated sales professionals, visit:http://www.jonathanfarrington.comYou can also now visit Jonathan's Blog at: http://www.thejfblogit.co.uk

Wednesday, October 11, 2006

Successful Sales Management - What Are The Core Competencies?

Management, and particularly sales management, operates on and obtains its results from the staff that are managed. This clearly puts emphasis on the behavioural skills required to promote good human relations and helpful attitudes. These skills are developed mainly from:-
• An interest in individual needs and points of view
• Readiness to direct time and thought to analysing attitudes
• A sense of justice or fair dealing
• Respect for the personality of others
To enable the staff that are managed to develop their abilities profitably for themselves and their company, good human relations alone are not enough. The manager has to define tasks, set proper objectives, and maintain firm control. The basic skills required to do these things are:
• Analytical Ability:
Information coming to Sales Managers is of all kinds, from verifiable facts to rumour. It is important to be able to sort the wheat from the chaff, to see the relevance of items of information to one another, and to draw conclusions which seem to fit the facts. Again, when a problem arises it is necessary to analyse it to seek its causes (is it a symptom of something wrong elsewhere?) and establish it’s true importance.
• Judgement:
All their decisions express the judgement of the manager on a situation or a person. Having analysed the available information he must then judicially weigh the evidence in order to decide on the best course of action. Few decisions can be wholly right or wrong. Most involve a balance of advantages and disadvantages - “Trade Offs”.
• Communication:
What is clear to them must be made clear to other people also. They should ask themselves what every individual needs to know, and why, what reaction they expect from them, and how they will know whether it has occurred. Good communication is not only a matter of clear thinking and expression. Since it takes place between at least two people the communicator should be able to see their communication through the recipient’s eyes.
However, these characteristics must be underpinned by the core competencies:
The Attainment of Targets:
• Always attaining targets by the time deadlines• Knowing what to do and doing it, when performance deviates from plan
Ability to Get Things Done:
• A good “objective” setter, planner and above all controller • Always finishing what they start
Co-Operation:
• The ability to work with others in a friendly co-operative manner - inspiring others to co-operate
Initiative:
• Having both the desire and the ability to ornate and develop constructive ideas• A self-starter able to work with minimum brief
Dependability:
• Really dependable, thorough and accurate in everything they undertake
The Selection of People:
• Ability to meet manpower quotas and surround themselves with good people• Skilled at getting the facts and making good judgements
Delegation:
• Produce results through others, as opposed to trying to doing everything themselves i.e. delegate wisely
Planning and Organising:
• Have written down objectives and plan in detail how those objectives will be attained• Anticipate problems and plan how they will be overcome
Vision:
• Ability to look well ahead, be a good forecaster and consider the future, its opportunities and problems that will have to be overcome
Creativity:
• Able to generate ideas frequently and always be working out ways and means of ‘doing it better’?
‘Selling’ Company Policies:
• Absolutely loyal under all conditions and a ‘Company Man/Woman’• Always ‘sell’ rather than ‘tell’
Human Relations:
• Possess the desire to develop from a “Boss” to a Leader• Ensuring that people enjoy working for them and being a good team builder
Developing Subordinates:
• Always practicing what they preach• Using all opportunities to show their people the benefits to them of reading, analysing, practising and improving
Problem Solving:
• A positive thinker • Able to quickly pinpoint problems, come up with solutions and get the action going
Technical Knowledge:
• Have an exceptional understanding of their speciality area and continually striving to improve that knowledge and keep up-to-date• Management Knowledge:• Have a sound knowledge of modern management techniques applicable to their field and continually developing themselves in this area
Knowledge of Policies:
• Have a complete understanding of company policies and procedures
Common-Sense:
• Have a highly mature approach to most situations, have and exercise a great deal of commonsense
Enthusiasm:
• Possess a zest for the job and always seen to be enthusiastic • Smile easily and have a positive, eager and responsive attitude
Ability to Work Under Pressure:
• Be able to maintain enthusiasm and good attitudes when the going is tough
Summary:
A Sales Manager may or may not be an outstanding sales person. The important thing is that he or she should be a good manager. This is their individual and unique contribution to their company
______________________________
By Jonathan Farrington. All rights reserved
Jonathan Farrington is the Managing Partner of The jfa Group To find out more about the author, read his latest articles or to subscribe to his newsletter for dedicated sales professionals, visit:http://www.jonathanfarrington.comYou can also now visit Jonathan's Blog at: http://www.thejfblogit.co.uk