How to Manage Your Sales Effectively in 2009!

2009 is undoubtedly going to be one of the hardest years for many businesses. But with a lull in sales, take the time to ensure your company and your employees are working efficiently and to maximum capability.

Workflow at its simplest is the movement of documents and/or tasks through a work process. More specifically, workflow is the operational aspect of: how tasks are structured, who performs them, what their relative order is, how information flows to support the tasks and how tasks are being tracked.

Making Workflow a success for you...

For successful workflow management to be carried out, you must first understand the underlying processes that make up workflow.

Best Practice Management - Measure and improve your business processes

Sales Team Management - Manage your sales team for profit and success

Automated Documentation - Reduce administrative time and errors through automation

Each component plays a vital part in the smooth running of your business and the efficiency of your staff. When you have every aspect of your business processes up to scratch and working in harmony together, you can expect your customer service to be unbeatable, your profits increase and your customers happy!

Workflow is an integral part of making your business more efficient. There are automated systems available to you on the market which will have tools designed to assist you with the successful management of your sales. Automation technologies are some of the most important timesaving strategies for both your salespeople and managers, they promote a best practice approach outlining a precise definition of what ought to be done, how, when and by whom.

With the help of a software solution to provide the best workflow for your business, you can't fail to see your profits rise and your business become more efficient. So what now?

Research! The internet will help you find a software solution perfect for you and your business and some companies off free demonstrations of how their product will fit your business. Take advantage of these free web demos and you can see for yourself the benefits Workflow will bring to your company.

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By Virginia Hull

Virginia Hull is an employee of Sawfish software and specialises in Workflow solutions.

Writing A Winning Business Plan

First - stop thinking like a business owner. I know, you might think this is odd. However, the reason most business owners don't write a business plan is because they are too close to their challenges and can't decide what they need to do. Stepping out of character will help you see the big picture and the little details so you can focus on what to do.

Since this was written during championship football season, I want you to assume the role of a winning college or professional sports coach. It doesn't matter if you are a woman or a man for this job. The goal will be the same. You will want to prepare your team to win the championship game by as many points as possible. If you have trouble with football, pick any team sport and the concept will work. The idea is to get into the character of a winning coach to help you create a plan.

Think like 60 Minutes is all You Have

A football game is divided up like a business year. There are four quarters and two minute warnings you must plan for. You will need plays and actions for kicking things off, receiving special team opportunities and think offense and defense to win.

Understand You and Your Opponent

Winning coaches invest time to research opponents and you need to determine both your strengths and weaknesses. If you don't take time for this, you will get clobbered by the other teams. Use this research and analysis to formulate your complete game strategies and special plays.

Plan For Special Plays

Every team will need specials plays to kick off, receive, punt, and defend the red zone and two minute warning. These are special opportunities you have in the year from new equipment, vendor specials, trade shows or open houses you can plan for.

The Offensive Game Plays

You will need a list of offensive running and passing plays to execute during the game. These are easy to think about and you must plan for them.

• Action plans to start a new business relationship and move forward.
• Actions to build a stronger customer base.
• Actions to generate referrals for new clients from existing ones.
• Open house and networking actions you will execute for new business.

The Defensive Plays

You will need a list of defensive plays that protect your accounts and seize opportunities. These could include a blitz or a pass rush that capitalizes on an opportunity.

• Action plans that develop satisfied clients and builds strong relationships.
• Surveys that will help determine if you have new opportunities or lost business.
• Monitor and track competitive actions that may impact your current business.
• If you can, have contingency plans for injuries, bad calls and penalties in the game.

I hope you see the advantage of planning from a different perspective to make your sales plan fun and much easier to write. Your business plan doesn't have to be 20 pages long. You need a single sheet that covers the actions you will take to win the game in your business. When you finish writing your business plan, it should be on a 12 month calendar with goals and objectives for each quarter.

A complete game plan makes it easier to adjust actions during the game and in your case, the business year so you can motivate your team throughout the year. If you need help with your plan, I suggest you take time to watch a championship game. Think of it as research. You will be done with your sales plan sooner than you think and it will be fun.

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By Steve Martinez